SEO has evolved over the years to consider more than just singular keywords. However, if you do not have the time or money for a complete web redesign from the way your site was set up, it may be best to to build a separate mobile webpage and implement a strong SEO strategy from the beginning. Following the Sitemap updates, send this to Google.īetter yet, adopt a responsive Web design to compress the time and effort spent on optimizing variations on the same information. This requires a special string of syntax and staying on top of the Mobile Sitemap protocol paired with specified tagging and further namespace requirements. Indicate to the search engine that some of the URLs on your site can be served up on the mobile. No one likes barrier to entry, especially not search engines that may place lower rankings on your mobile (and potentially desktop) sites.ĭouble-check your mobile updates by testing through Google Webmaster Tools with Fetch as Google. Recall the frustrations when you get to the webpage you were looking for, click on content and nothing comes up? Save your users the trouble by unblocking traditionally troublesome Web elements like images and JavaScript. Plus, having a mobile-friendly site boosts your ranking slightly from the get-go before diving deep into updates. Your mobile site, now more than ever, needs to be equal in presence, content and searchability as your desktop site. The results show that 80 percent of adults now have a smartphone the average time spent on a mobile device was 1.85 hours a day (over a half hour increase from 2012).Īs mentioned in SEO PowerSuite’s recent guide to mobile-friendly sites, for Google, nearly 50 percent of all traffic is mobile. In a recent study, GlobalWebIndex took a sampling of 170,000 adults in 32 markets around the globe. Here are seven effective tactics you should explore in 2015. To do so, enlist the company of tried and true third party tools as well as free resources from the search engine rulers themselves, Google and Bing.
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